BEST SELLERS

Shop our favorite systems, complete with everything needed to start catching more fish today!

  • "By far the nicest tube jigs I've ever fished with! They have such lifelike movement in the water and helped me catch my new PB lake trout this season! I'll be stocking up on EZ-Lure before every trip."

    - Jordan P.

Mack Systems

Systems curated specifically for catching monster lake trout!

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Jig Head Systems

Get all the hardware you need to dial in the perfect presentation with our jig head systems.

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Tube Refills

Need more of your favorite color tube? We've got you covered with our tube refill packs.

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Handcrafted Since 1989

Our baits are tried and true, tested with countless hours on the water. Made by fisherman, for fisherman.